The first beans that made history
OUR STORY
2001
In 2001, with the end of the International Coffee Agreement (ICA), most coffee-producing countries decided to implement a series of structural reforms aimed at liberalizing exports.
These reforms were unable to address the increased volatility of international coffee prices, and the expansion of cultivation in countries like Brazil and Vietnam led to an excess of supply that exceeded demand.
During those years, the price of the coffee raw material reached a historic low of 45 cents per pound, causing widespread poverty that severely affected small-scale producers.
In this context, Lavazza conceived the idea of implementing ¡Tierra!, Lavazza’s first sustainability project, with the aim of promoting good agricultural practices, safeguarding the environment, and supporting the economic and social development of coffee-producing communities.
2004
The company established the Giuseppe and Pericle Lavazza Foundation ETS.
Its name was chosen in honor of Giuseppe and Pericle, the sons of the company’s founder, Luigi Lavazza. Thanks to a process of industrial and commercial transformation, they achieved unprecedented expansion in the Italian and European coffee market, laying the foundation for the development of what is now the international Lavazza Group.
During its initial two decades of operation, the Foundation also actively engaged in providing support to populations affected by natural disasters, health emergencies and conflicts.
OUR MISSION
THE SOCIAL REPORT
Since 2022, the Foundation publishes the Social Report,a reporting tool that provides a clear and transparent overview of its promoted activities.
