The first beans that made history

OUR STORY

2001

In 2001, with the end of the International Coffee Agreement (ICA), most coffee-producing countries decided to implement a series of structural reforms aimed at liberalizing exports.

These reforms were unable to address the increased volatility of international coffee prices, and the expansion of cultivation in countries like Brazil and Vietnam led to an excess of supply that exceeded demand.

During those years, the price of the coffee raw material reached a historic low of 45 cents per pound, causing widespread poverty that severely affected small-scale producers.

In this context, Lavazza conceived the idea of implementing ¡Tierra!, Lavazza’s first sustainability project, with the aim of promoting good agricultural practices, safeguarding the environment, and supporting the economic and social development of coffee-producing communities.

2004

The company established the Giuseppe and Pericle Lavazza Onlus Foundation.

Its name was chosen in honor of Giuseppe and Pericle, the sons of the company’s founder, Luigi Lavazza. Thanks to a process of industrial and commercial transformation, they achieved unprecedented expansion in the Italian and European coffee market, laying the foundation for the development of what is now an international group..

In its first twenty years of operation, the Foundation also engaged in supporting populations affected by natural disasters, health emergencies, and conflicts.

OUR MISSION

Valorizzare il lavoro delle giovani generazioni

Attraverso programmi di formazione che li motivino a non abbandonare le terre di produzione e a diventare imprenditori del caffè

Promuovere la diversificazione delle produzioni

Con il fine di ridurre i rischi e favorire una maggiore produzione di risorse alimentari

DIFFONDERE LE BUONE PRATICHE AGRICOLE

Per permettere ai produttori di rispondere efficacemente agli effetti del cambiamento climatico

Promuovere l'equilibrio di genere

Un passo essenziale per rafforzare il ruolo delle donne all’interno dei nuclei familiari e delle comunità con il fine di favorire la diffusione di una cultura fondata sul rispetto

Sostenere la riforestazione

Con l’obiettivo di mitigare i cambiamenti climatici e preservare la biodiversità degli ecosistemi in cui cresce il caffè

THE SOCIAL REPORT

Since 2022,the Foundation publish the Social Report, a transparency and accountability tool for the activities it promotes. The aim is to inform all stakeholders about the Foundation’s mission and commitments.

EXPLORE THE SOCIAL REPORT